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	<title>Film Fest Marketing Project</title>
	<link>http://filmfestmarketing.com/site</link>
	<description></description>
	<lastBuildDate>Mon, 21 Nov 2011 21:10:27 +0000</lastBuildDate>
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		<title>How to Build a Final Report</title>
		<description><![CDATA[The following is the assignment for the final report that will be required from each team. Please note, only one report per team. Your report must be presented electronically as a blog through the hosting service of your choice. You can place all the information below in one blog post or be creative with your [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/how-to-build-a-final-report/</link>
			</item>
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		<title>Contact Filmmakers Assignment</title>
		<description><![CDATA[Instructions Begin communication with your filmmakers. In the first e-mail (or phone call) introduce your team and inform the filmmakers why you are contacting them. Your filmmakers should be aware of the project and be expecting your e-mail. It is best to choose one individual in the team who will start the communication between the [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/contact-filmmakers-assignment/</link>
			</item>
	<item>
		<title>Marketing Plan Assignment</title>
		<description><![CDATA[Instructions Create a marketing plan for the film that was just screened or the one you previously blogged about. Refer to the document How to Build a Marketing Plan for detailed instructions. &#8212;- Licensed by Randy Finch and Nick Martinolich under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This license allows you to copy, distribute, and transmit [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/marketing-plan-assignment/</link>
			</item>
	<item>
		<title>Press Release Assignment</title>
		<description><![CDATA[Instructions This assignment asks you to write a Press Release. If you&#8217;ve already created a blog about an existing film, imagine that the film you&#8217;ve previously blogged about will be playing for one night at the local theater. In order to ensure the success of this screening, you&#8217;ll need to notify the media. And the [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/press-release-assignment/</link>
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		<title>Blog Assignment</title>
		<description><![CDATA[Instructions Create a blog (using Blogger) about a feature length film. Research your film as best you can on the Internet and then post the following information on your new blog: &#160; A short pitch (three sentences or less) for the film. Include an image of the film&#8217;s poster. Include an embedded trailer for the film. [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/blog-assignment/</link>
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		<title>How to Promote During the Festival</title>
		<description><![CDATA[Physical Promotions When the festival begins make sure that flyers and posters have been placed out by the festival staff. If not, ask a festival employee about where flyers and posters can be placed. It helps to work the lines (e.g., outside of film screenings), handing out your flyers where potential patrons have gathered. To [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/how-to-promote-during-the-festival/</link>
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	<item>
		<title>How to Use Print Promotions</title>
		<description><![CDATA[Online marketing has become a key method for promoting Festival films. But traditional printed promotions (for example, flyers and posters) still serve a very important role.  &#160; By placing printed materials in shops, restaurants, nightclubs, and other areas of interest around a festival you can reach a demographic that may not be using the Internet. [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/how-to-use-print-promotions/</link>
			</item>
	<item>
		<title>How to Build a Press Kit</title>
		<description><![CDATA[A press kit contains all the information a journalist or festival programmer needs to know about a film. A press kit not only contains informative bios and a synopsis of a film, but notes on the production as well. This provides an interested party with all the information needed to formulate a feature or review [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/how-to-build-a-press-kit/</link>
			</item>
	<item>
		<title>How to Use Social Media Tools</title>
		<description><![CDATA[Social media tools are changing how audiences find out about films and screenings. A guerrilla marketing team can use tools like Facebook and Twitter to inexpensively create buzz. Social media hasn&#8217;t replaced the other marketing techniques of street teams, but many teams are successfully using social media as a component of their marketing. Because social [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/how-to-use-social-media-tools/</link>
			</item>
	<item>
		<title>How to Build a Marketing Plan</title>
		<description><![CDATA[Once your team has been assigned a film and you open a line of communication with your filmmakers, the next step is to present them with a marketing plan. Presenting a draft marketing plan allows your filmmakers to review the marketing ideas your team has developed and then approve the parts of your plan that [...]]]></description>
		<link>http://filmfestmarketing.com/site/2011/11/how-to-build-a-marketing-plan/</link>
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