This assignment asks you to write a Press Release. If you’ve already created a blog about an existing film, imagine that the film you’ve previously blogged about will be playing for one night at the local theater. In order to ensure the success of this screening, you’ll need to notify the media. And the way the media is notified of upcoming events is through a press release.

Write a press release for the upcoming screening of your film. Be sure to include all the necessary details featured in the guide below. Since this is not a real screening, you can fabricate the details about exact date, time and location.

For this assignment, you must also include a cover letter with your press release. This cover letter should be addressed to a media organization (your choice, but remember, this is just a homework assignment, so don’t mail your press release). The cover letter should be brief and business-like. All you need to do is to tell the person opening the letter why you’re contacting them (e.g., “A press release is attached for an upcoming screening. I hope you can include it in your listings.”).

Refer to the documents How to Write a Press Release and How to Write a Business/Cover Letter for detailed instructions about how to complete each component of the assignment.

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Licensed by Randy Finch and Nick Martinolich under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This license allows you to copy, distribute, and transmit this work as well as create derivative works. Any copies or derivative works may not be used for commercial purposes, must be distributed under a same or similar license, and in addition must contain the following language: “The Film Fest Marketing Project was developed by Randy Finch, Nick Martinolich, Sam Torres, Alex Bowser, Morgan English, Masha Murakhovsky, Jeph Alexander, and the faculty and students of the University of Central Florida’s Film Department, working with the Florida Film Festival, and with the support of the Sarasota Film Institute.”