Archive for November 2011

 
 

How to Write a Press Release

What is a Press Release?

A press release (sometimes called a “news release”) is a written document intended for the news media. Its purpose is to generate interest around a company, event, product, film, etc. In the public relations world, press releases are used to obtain interest from the media and receive publicity.

How to Write and Format a Press Release

A press release provides the essential information to a journalist: who, what, where, when, and why. Review these example press releases to build your own:

Heading

The content of a press release should be typed in a clear basic font such as Times New Roman, Arial, etc. The type should be double spaced.

The key information that is included in this area:

  • Contact name. This can be a participant’s or a filmmaker’s contact. If a participant is initiating the media contact, it may be best to include his/her contact to expedite communication between the media. This should be addressed with the filmmakers early on.
  • Contact phone number and/or e-mail. Note that in some press release formats, all the contact information is placed at the end.
  • Release date. If a press release is for immediate release put, “IMMEDIATE RELEASE”. If the release is embargoed put “EMBARGOED UNTIL”. This is then followed by the date the release is being sent or the embargoed date.

Title

The title or headline is the next essential element of a press release. The title should be be short and grab the attention of the journalist and entice them to continue reading. The title should describe the content of a press release, such as this title for the 2008 Florida Film Festival documentary feature Wesley Willis’s Joyrides, “WESLEY WILLIS JOYRIDES INTO 2008 FLORIDA FILM FESTIVAL”. It is helpful to construct the title from keywords within the body of your press release.

Titles are written in bold and often in all caps, although some formats vary with the capitalization. When not placing in all caps, proper nouns should be capitalized. Titles are typically larger than the body of a press release and should utilize the present-tense, excluding “a” and “the”. If needed, a subtitle can be included below the main title. The subtitle should utilize both lower and upper case lettering.

Dateline

This should be the city your press release is issued from and the date you are e-mailing the release. Some press release formats have the date placed beneath the release date and others after the name of the city of origin.

Body

First Paragraph/Lead

The body begins with the date and city, followed by a dash, from which a press release is originating. The body includes the essential information about the screening of the film: who, what, where, when, and why:

Orlando, FL – Wesley Willis’s Joyrides has its East Coast Premiere at the Florida Film Festival on Sunday, March 30 (7 PM) and Wednesday, April 2 (9:30 PM) at the Regal Winter Park 20. General admission per film is $10 and discount ticket packages are available from floridafilmfestival.com.

Note the first paragraph mentions the screening is an “East Coast Premiere”. This is an example of an element that can help set your film apart from others. The 2007 Florida Film Festival opened with the independent film The TV Set, starring David Duchovny and Sigourney Weaver. A press release to promote that film may have looked like:

Orlando, FL – David Duchovny and Sigourney Weaver battle over the fate of a television show pilot in The TV Set, directed by Golden Globe nominee Jake Kasdan. The TV Set kicks off the 2007 Florida Film Festival festivities on Friday, March 23 (7 PM) at Enzian Theater in Maitland. General admission per film is $10 and discount ticket packages are available from floridafilmfestival.com.

Second Paragraph/Body

The second paragraph focuses on aspects of the film including the plot, setting, notable elements, etc. Journalists are looking for a hook – something that will allow them to justify to themselves, their editor, and an audience that your film is worth writing about (and viewing). This is a good place to use parts of the pitch, synopsis, and/or history of your film.

Despite impossible odds, Chicago native Wesley Willis became an underground rock icon, revered artist, and hero to many before his untimely death in 2003. Through the force of his personality and artistic talents, Wesley’s music and art attracted people from all walks of life. Wesley Willis’s Joyrides follows the prolific artist on his journey from obscurity to fame.

or

Newhall, California sits about thirty miles north of Los Angeles. It’s a place where the youth work at Video Depot, go to community college, struggle with jocks and townies, and do their best to understand politics, their careers, and their love life. First-time feature director Mike Ott has made a provocative study of a group of friends negotiating the difficult transition from youth to adulthood.

 

Company Boilerplate 

 

Press releases often end with a short paragraph that describes your organization, company, or service.

Contact

Participants should decide with their filmmakers on what contact information to include. Here are several key elements to include:

  • Contact name. This can be a participant’s or a filmmaker’s contact. If a participant is initiating the media contact, it may be best to include his/her contact to expedite communication between the media. This should be addressed with the filmmakers early on.
  • Film name. The name of the film can be included instead of, or in addition to, a contact name.
  • Contact phone number and/or e-mail.
  • Web address.
  • Mailing address.

End

Press releases are often kept to one page in length. This makes a press release easier to read and will increase your chances of being noticed by a busy journalist. However, if you have a large amount of content you can continue past one page.

 

The standard for signifying the end of a press release is three pound signs (###) centered below the last line. If a press release is more than one page, replace ### with “more…” The second page should include “Page Two” in the upper right hand corner.

 

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Licensed by Randy Finch and Nick Martinolich under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This license allows you to copy, distribute, and transmit this work as well as create derivative works. Any copies or derivative works may not be used for commercial purposes, must be distributed under a same or similar license, and in addition must contain the following language: “The Film Fest Marketing Project was developed by Randy Finch, Nick Martinolich, Sam Torres, Alex Bowser, Morgan English, Masha Murakhovsky, Jeph Alexander, and the faculty and students of the University of Central Florida’s Film Department, working with the Florida Film Festival, and with the support of the Sarasota Film Institute.”

November 21st, 2011 | Uncategorized | 0 Comments

How to Write a Business/Cover Letter

This tutorial will guide you through the process of writing a business letter (for example, asking if the rights to a literary property are available) or a business cover letter.

What is a Cover Letter?

A cover letter is a document typically sent with another longer document such as your resume or a press kit. If you are e-mailing a journalist the press release for your film, a cover letter will be the body of the e-mail while the press release is the attachment.

 

A cover letter typically explains WHY the recipient should look at the more detailed information.

 

Guide to Writing a Business Letter (including Cover Letters)

Effective business letters clearly express WHAT you want (e.g., “I am interested in obtaining the rights to make a motion picture based on your novel.” or “I am enclosing my resume because I am applying for the position of ________” or “It would be great if the Orlando Weekly could publish an article about this Florida filmmaker during the Florida Film Festival.”).

A really successful business letter explains WHY the recipient should respond to your request.

A short well-structured business letter (from first sentence to last, as described below in this tutorial) is very helpful when contacting a business-person for the first time. Once you get to know someone, you can be more informal.  But the first contact should be focused (try to ask for only one thing) and direct.

When you write a business letter, try to think about what the busy recipient wants to know as they read your letter:

What Do You Want?

The first sentence of every business letter should refer to what you want from the person you are writing to:

“I am trying to reach the individual who holds the rights to make a motion picture from….” or “I am writing to request your help…” or “Thank you for your offer of assistance in finding an entry-level position for me at Acme Films.”

Why Are You Writing To Me? Why Now?

You then can begin a new paragraph with the most relevant information:

“If you hold the film rights, or know who does, please get in touch with me. I can be reached at…” or “I understand that you are the person responsible for new hires at Acme,” or “I will be relocating to Los Angeles in mid-July. I would be very grateful for any opportunity that might get me started in motion picture production.”

What Specifically Needs To Be Done?

You may include other supporting information as your third paragraph, but include only what is absolutely necessary to explain what needs to be done:

 

“I understand that internships at Acme Films require that I be engaged in class work. I will be graduating from the University of Central Florida’s School of Film and Digital Media in May. To qualify for an internship at Acme Films, I can enroll in post-graduate work and receive credit for an independent study. Please let me know if a position at Acme Films might be available and what actions I need to take to qualify for an internship.”

Why Is This Person Wasting My Time?

In general, professionals don’t want small talk in a business letter. In your initial business letter don’t tell an agent how passionate you are about making a film from the novel they represent.  And HR people, collecting resumes, aren’t interested in a letter that details how excited you are about your potential career. In your first contact with a business person, err on the side of brevity and directness. Don’t waste a professional’s time.

Business letters should be direct and cover only the information needed to facilitate action. You should convey to the recipient exactly what concrete actions you want them to take. But your letter should also be considerate. Here’s a link to a blogpost with two sample letters,  demonstrating the difference between pushy (bad) v. considerate and direct (good):

 

http://jessejchapman.com/blog/how-to-and-not-to-write-a-letter-to-someone-in-los-angeles-asking-for-advice/

Why Am I Doing This?

Because people need to cover themselves, you should also include what justifies the action you are requesting. Sometimes a simple reminder like “As we discussed on the phone…” is enough. In other cases, you might want to include a subtle reminder of how the action you are asking for is in their best interest:

“I have informed my Uncle Sumner of your kind efforts on my behalf.”

What Happens If I Just Ignore This Letter?

In a separate paragraph, let them know that you are going to follow up:

“I will call when I arrive in LA.”

 

Then, politely and briefly (and probably in another paragraph, because it looks cleaner) thank them.

 

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Licensed by Randy Finch and Nick Martinolich under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This license allows you to copy, distribute, and transmit this work as well as create derivative works. Any copies or derivative works may not be used for commercial purposes, must be distributed under a same or similar license, and in addition must contain the following language: “The Film Fest Marketing Project was developed by Randy Finch, Nick Martinolich, Sam Torres, Alex Bowser, Morgan English, Masha Murakhovsky, Jeph Alexander, and the faculty and students of the University of Central Florida’s Film Department, working with the Florida Film Festival, and with the support of the Sarasota Film Institute.”


November 21st, 2011 | Uncategorized | 0 Comments

How to Contact the Media / Tips to Ensure Coverage

Before you begin contacting journalists and other media outlets it will be helpful to understand what they are looking for. Consider the following:

 

    • Is your story “newsworthy”? Remember, just because you and your filmmakers are excited about the film does not mean it is a newsworthy story. What sets your film apart from the other films playing at the festival? What will convince a potential viewer to take a chance on your film over the large Hollywood films at the megaplex?

 

  • Make sure you wait until you have something with enough substance to issue a release.
  • Convey to the audience that the information is intended for them and why they should continue to read it.

  • Start with a brief description of the news, then distinguish who announced it, and not the other way around.
  • Provide the essential information in a contact with the media. The idea is to get a journalist interested in your film, not to give them an advertisement.
  • A journalist may run a press release as is. This being the case, develop your story as you would want it told. Even if a journalist uses your press release to develop a larger story, it will be helpful to lead them towards information you want highlighted.
  • Make sure the first 10 first words of your release are focused and effective, as they are the most important.
  • Consider elements that will set your film apart. Does it incorporate a topic that is of interest to the host city of the festival? Ask yourself, “How are people going to relate to this and will they be able to connect?” For example:
    • A documentary feature on the changing face of the tourist business in Florida may be of interest to an audience in Orlando (home to several major theme parks).
    • Does the film include an actor or crew member who has had some other notoriety?
    • Maybe a popular Hollywood actor has taken a smaller more personal role in the independent film you are promoting.
    • Also consider what premiere the film may be having. Is this the world premiere, or maybe the East Coast premiere?
    • Is there a current event that may tie in to your film’s subject?
    • It may be helpful to compile a list of all these angles so that you may pull from it as needed.
  • Be sure to avoid embellishments. Back up claims with supporting details. If promoting the music heavy film Analog Days it is best to say, “Analog Days’ soundtrack includes popular indie artists such as Derek Fudesco, Clap Your Hands Say Yeah, Interpol, Bloc Party, and Iron and Wine” rather than, “Analog Days includes an excellent soundtrack that young people will enjoy!” It is also best to avoid the exclamation point altogether.
  • Do not be wordy. Use only what you need to tell the story. A journalist wants core information and does not want to read through flowery language and unnecessary adjectives.
  • Provide as much contact information as possible: individual to contact, address, phone, fax, e-mail, Web site address, etc.

  • Make it as easy as possible for the journalist to do his or her job.
  • REMEMBER, before sending out a press release, or any contact with the media, check with your filmmakers. Remember that they have devoted a large portion of their time and efforts to the film and will have specific requirements when it comes to promotion. Also consider what requirements the film festival may have. These are questions that should be addressed with both parties early on.

Source: Ryan Sheehy Professor at the UCF NSOC, Writing for PR course

 

Additional Resources

Refer to Bill Stoller’s excellent site on publicity for tips, Publicity Insider.

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Licensed by Randy Finch and Nick Martinolich under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This license allows you to copy, distribute, and transmit this work as well as create derivative works. Any copies or derivative works may not be used for commercial purposes, must be distributed under a same or similar license, and in addition must contain the following language: “The Film Fest Marketing Project was developed by Randy Finch, Nick Martinolich, Sam Torres, Alex Bowser, Morgan English, Masha Murakhovsky, Jeph Alexander, and the faculty and students of the University of Central Florida’s Film Department, working with the Florida Film Festival, and with the support of the Sarasota Film Institute.”

 

November 21st, 2011 | Uncategorized | 0 Comments

How To Recruit Volunteers

Press Release

For Immediate Release

INSERT DATE HERE

LEARN GUERRILLA MARKETING FOR INDEPENDENT FILMS

Want to work with real filmmakers and become part of the excitement at a film festival? The INSERT ORGANIZATION NAME HERE is seeking motivated volunteers to gain hands-on experience working as guerrilla marketers for INSERT ORGANIZATION NAME HERE.

Participants will be provided with a crash course in guerrilla marketing tactics, an overview of marketing etiquette and practices, as well as tips on promoting during a film festival. In addition to learning traditional forms of publicity, participants will also be taught to utilize blogs and targeted promotions through social networking sites, such as Facebook.

This course is offered free and provides volunteer access to the INSERT ORGANIZATION NAME HERE running from INSERT DATES HERE.

If interested, write to INSERT CONTACT NAME at example@example.com for more details. Participants will accepted up through INSERT DATE HERE.

###

 

November 21st, 2011 | Uncategorized | 0 Comments

How to Utilize a Google Account

Google offers a great series of tools to help your team stay organized and in contact with each member, as well as with your filmmakers. Using a Google Account helps identify your film’s contact separately from your personal contact and keeps all your messages and contacts archived.

 

Create a Google Account here. It is suggested you use an account name that reflects your film’s name.


REMEMBER, before creating a Google account for your film check with your filmmakers.

An account includes:

 

  • Gmail - A powerful web based e-mail. You can use this as a primary address for contracting the press and media. Learn more in this video.
  • Google Docs - Online equivalents to Word, Excel, and PowerPoint. Your entire team can work on the same document at the same time from different locations. Here is an entertaining video on Google Docs.

 

  • Google Calendar - An online calendar that can send reminders to you via SMS text messaging. Learn more in this video.
  • Google Tasks - A simple and quick task list. Learn more in this video.
  • Google Wave - A communication and collaboration tool, still in preview testing. Learn more in this video.
  • Blogger - A simple and free blog. Learn more in this video.
  • Google Buzz - A new social network style new feed. Learn more in these videos (one and two).

 

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Licensed by Randy Finch and Nick Martinolich under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This license allows you to copy, distribute, and transmit this work as well as create derivative works. Any copies or derivative works may not be used for commercial purposes, must be distributed under a same or similar license, and in addition must contain the following language: “The Film Fest Marketing Project was developed by Randy Finch, Nick Martinolich, Sam Torres, Alex Bowser, Morgan English, Masha Murakhovsky, Jeph Alexander, and the faculty and students of the University of Central Florida’s Film Department, working with the Florida Film Festival, and with the support of the Sarasota Film Institute.”

 

November 21st, 2011 | Uncategorized | 0 Comments

How to Create a Blog

Blogs exist as a great way to centralize a film’s information such as screening times, photos, videos, press releases, and more. Blogs can help legitimize and improve the overall appearance of your promotions as they offer a high level of visual customization.

Most blogging services offer a series of tools that will help improve the function and appearance of your blog. The most common features you will utilize for your promotions are posts, pages, themes, and widgets.

Blog Services

There are several free services for hosting blogs, such as Blogger and WordPress.

Blogger

The most well-known free blogging service is Blogger. Blogger offers a simple web address (yourfilm.blogspot.com), a large community of users, as well as ease of set up. If you sign up for a Google account (which includes Gmail, Google Calendar, and more) you are automatically given a Blogger account.

Check out a full list of Blogger features.

WordPress

Another popular and powerful blogging service is WordPress. WordPress offers free hosting and a simple web address (yourfilm.wordpress.com) in addition to several advanced features over Blogger.

Check out a full list of WordPress features.

Blog Basics

Posts

Posts are dated news entries you can use to update your audience with new information. This is typically the primary function of most blogs.

The first area a user comes to on the blog for the film Wesley Willis’s Joy Rides is the news posts.

More on posts:

Pages

Pages are intended for static content such as screening times, contact, press, etc. Blogger and WordPress will automatically create a navigation menu for the user to access these static pages.

More on pages:

Be aware that static pages are an “in development” feature on Blogger and you will need to be in “Blogger In Draft” mode to use them.

Themes

Themes (called Layouts on Blogger) allow you to customize the look of your blog. The content of the blog will remain the same but the visuals will change.

The blog for the film Wesley Willis’s Joy Rides uses a rather standard WordPress theme. However themes can be used to make a blog look vastly different.

More on themes:

Widgets

Widgets (called Gadgets on Blogger) are movable pieces of content that can add functionality and help you to easily customize your blog. For computer programmers, the term Widget means a chunk of computer code that can be easily installed in your blog or webpage to perform a particular function.

Widgets can be anything from calendar of events to a news archive, RSS feed, or even an empty box for you to add any content you want. Typically you can add widgets from the settings area of your blog.

More on widgets:

Additional Help

Linking and Search Engine Optimization

“Linking” is connecting from your blog through hypertext to another blog, online news story or website. Links are the way people find your blog.

If some other blogger creates a link to your blog, the reader can click on that link and go to your blog. Similarly, when a reader types a search into Google, you want the link to your blog to be among the first few sites that come up. Here is a post about the ways you can help to make your blog one of the top responses when someone is searching on Google.

Search engines (like Google) rank all the possible responses to a given search. The most highly ranked sites are the ones that are connected to other highly-trafficked sites by links. In other words, Google pays special attention to blogs that link to other blogs and websites. And a blog with lots of links from quality sites will get a higher ranking than a blog without any links.

That’s why bloggers often put a “blogroll” of blogs they like on their blog. It creates a list of links that Google will use in analyzing which sites are driving traffic to each other. The more people who follow links from your blog to other blogs, and vice-versa, the better. Here is a tutorial on adding a blogroll to you blog.

You should also pay close attention to the “headlines” and “tags” you create to describe your posts. Using words that are likely to be searched will tend to increase your ranking on search engines.

And, perhaps most importantly, you should try to get other bloggers to link back to your site. Traffic from quality sites to your site is one of the key indicators search engines look for when deciding whether your blog is going to show up when someone searches on a topic.

One way to get other bloggers to link to you is to write an email to the webmaster of a particular blog to let them know that you’ve created a post that they might want to link to.  Give them the URL and tell them how much you like their blog. If they like what you’ve written, they may post the link.  Once their readers start to click on your link, your search engine ranking will go up. If another blogger links to your blog, you get a shot at his or her readers checking out your site. And search engines (e.g., Google) will notice that other quality blogs are linking to you.

General Blogging Help

For general assistance refer to:

Getting a Domain Name

You can purchase a domain name (yourfilm.com) through both Blogger and WordPress. Having your own domain name is ideal for promotional material, as it indicates a higher level of legitimacy, is shorter, and easier to remember.

More on domains:

Hosting a Blog

When using the free version of WordPress you will have access to a limited number of resources provided. However, if you install WordPress on your own server you can install additional third party themes and plugins that provide even more customization.

More on hosting:

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Licensed by Randy Finch and Nick Martinolich under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This license allows you to copy, distribute, and transmit this work as well as create derivative works. Any copies or derivative works may not be used for commercial purposes, must be distributed under a same or similar license, and in addition must contain the following language: “The Film Fest Marketing Project was developed by Randy Finch, Nick Martinolich, Sam Torres, Alex Bowser, Morgan English, Masha Murakhovsky, Jeph Alexander, and the faculty and students of the University of Central Florida’s Film Department, working with the Florida Film Festival, and with the support of the Sarasota Film Institute.”

November 21st, 2011 | Uncategorized | 0 Comments

How to Use Basecamp

This tutorial will provide you with a brief explanation of the team management software Basecamp. The basics of Basecamp’s functionality, as it pertains to this course, will be covered. For a more detailed description of how to operate Basecamp please visit www.basecamphq.com/tour and www.basecamphq.com/help.

Introduction

Basecamp is a virtual workspace designed for teams to communicate and collaborate online. It shares elements with social networking websites such as Facebook, but adds the functionality of Microsoft Office or Gmail. You will be able to post your own messages, comment on others’ messages, follow milestones, and more.

Basecamp will be used for communication between the students, the Festival, and course administrators. You will post updates on your progress and ask most of your questions via Basecamp.

While the filmmakers will have accounts, your primary contact with them will still be through e-mail and phone.

Login and Account Info

Go to INSERT COURSE BASECAMP ACCOUNT URL HERE to log in to the Basecamp account.

You will receive an e-mail with a request to create a user name and password for your Basecamp account. Upon logging in to Basecamp for the first time navigate to the “My Info” section. You can add additional contact information to your profile here.

People

Click on the “People” tab to view contacts for all those associated with this course. The contributors have been separated into three groups:

  • The “Admin” group includes festival staff, course administrators, and others organizing the course.
  • The “Filmmakers” group includes filmmakers, producers, and others who represent the films which this course will be promoting.
  • The “Students” group includes all students in the class.

Once you have been assigned your films we will create additional groups for each film/team, and you will be moved to the appropriate group.

Overview

The first page you will see upon entering Basecamp is the “Overview.” This page exists to inform you of the most recent updates to the project including new messages, upcoming milestones, and more. You can quickly access all of these updates straight from the overview page by clicking on their respective links.

Messages

The “Messages” page will be the most useful tool for this course. You will use this feature to communicate with your teammates, filmmakers, and class administrators. Upon entering the page you will see the most recent messages organized by date with the newest messages on top.

To post a new message click on the “Post a New Message” link.

There are several categories created to help you organize your questions. Use the “Category” drop down menu to select the appropriate category for your message.

  • Basecamp Technical Help
  • Course Announcements
  • General Questions/Comments
  • As assignments are given, new categories will be created.
  • Once you are assigned to teams we will create categories for each film as well.

When posting messages please remember:

  • Title your message as clearly as possible so that it conveys exactly what the message is about.
  • Please utilize the “Categories” options. Using the category feature will help organize your messages so that they can be addressed as quickly as possible. If you have a question about your team’s film, place the message under that film’s category. You will do the same for technical question, assignment questions, etc.
  • The body of your message can contain any information that you feel needs to be shared, asked, or communicated. If you have quite a lot to post it is advised you use the “Show Extended Message Body” option. This allows you to split your post into two halves. The top half will appear on the main messages page, while the second half will appear only after a user clicks on the message to read it. Messages that utilize the extended body will be noted by a link that reads “Continued…”
  • You can easily attach a file to a message by clicking on the “Attach Files to This Message” link. This feature works just like a web based e-mail file attachment. You can browse your computer for the file you want to upload and add more files if you choose. You can add most file types to a message but they must be under 30 megabytes. The files you add will appear on your message as well as under the “Files” tab.
  • When posting a message you have the ability to notify any member of the project individually or by group. You will use this notification system when posting assignments by notifying the user “Course Admin”. This will help the course administrators keep track of your work.

In addition to posting your own messages you can also comment on others’ messages. To comment on a message click on the message’s title and you will be transferred to the comments page. You can post as many comments as you like.

Note that on the right hand side of the page you will see all those who are commenting on a message as well as the option to subscribe to that message. When you subscribe to a message you will receive an e-mail notification each time a new comment is posted.

Milestones

“Milestones” are dates or events that have a particular importance to all those involved with the class. This includes, but is not limited to, assignment due dates, general festival dates, film screening times, etc.

You can subscribe to milestones on your personal calendar if it supports the iCalendar standard.

Writeboards and To-Do

This class will not be utilizing the “Writeboards” and “To-Do” features of Basecamp.

Files

The “Files” page includes all the files that are uploaded through messages. This page exists as a repository to quickly access all files related to the class. Files can be added to the project through the files page alone but it is suggested you post files only through the messages service, as this allows you to provide a context and description for each file.

Note

Please use Basecamp responsibly and with care. Since there are several parties involved with this course, the account can quickly become cluttered if not maintained correctly.

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Licensed by Randy Finch and Nick Martinolich under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 Unported License. This license allows you to copy, distribute, and transmit this work as well as create derivative works. Any copies or derivative works may not be used for commercial purposes, must be distributed under a same or similar license, and in addition must contain the following language: “The Film Fest Marketing Project was developed by Randy Finch, Nick Martinolich, Sam Torres, Alex Bowser, Morgan English, Masha Murakhovsky, Jeph Alexander, and the faculty and students of the University of Central Florida’s Film Department, working with the Florida Film Festival, and with the support of the Sarasota Film Institute.”

November 21st, 2011 | Uncategorized | 0 Comments

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